Interact - VTU Youth Fest 2025
VTU Youth Fest celebrated Karnataka’s culture through music, arts, and performances, uniting colleges statewide and nationwide. With headline artists and immersive visual identity, the festival showcased heritage, creativity, and youthful energy on a massive scale.
Arcteus’s Role
Our design team researched Karnataka’s culture, developed a unified visual language, and executed the entire identity from start to finish, transforming traditional motifs into vibrant, modern expressions across event touchpoint.
Introduction
What is VTU Youth Fest 2025?
VTU Youth Fest 2025 celebrated Karnataka’s rich heritage and Bengaluru’s dynamic energy, bringing together students from across the state to showcase culture, creativity, and talent through music, dance, theatre, art, and literary events — all under one vibrant umbrella.
Core Theme
Karnataka’s regional variety — languages, art styles, rituals, landscapes, festivals — shaped the design foundation. By celebrating these diverse elements under one cohesive identity, the fest symbolized togetherness, pride, and the shared spirit of Karnataka’s youth.
Scale & Reach
With hundreds of colleges, thousands of students, and footfall crossing 20,000+, VTU Youth Fest attracted massive participation and audience — a mega-cultural extravaganza that amplified talent, unity, and Karnataka’s diverse creative spirit.
Research & Inspiration
Karnataka Cultural References
Our inspiration came from Karnataka’s art forms, classical performances, intricate crafts, and historic motifs. Textures, colours, and patterns from traditional textiles guided our palette, while cultural symbols and expressive artworks formed a cohesive moodboard reflecting authenticity, vibrancy, and contemporary storytelling.
Applications
